The Project

The AeroStraße is a powered VR flight simulator that will provide a number of realistic flight experiences. It would be conceived to help inventors, industrial designers, and engineers develop on innovative flying machine concepts. The AeroStraße could be tested by citizens living in metropolis of the world. It combines mechatronics, virtual reality, and machine learning to analyze the behaviour and reaction of riders during each session.


The AeroStraße will be used to measure consumer interest in flying machine concepts and introduce new projects related to urban aeronautics. It will also be used to demonstrate new types of flight technologies and and also entertain participants in exhibitions.

Equipment, Data and First step

The equipment required to assemble the first AeroStraße prototype includes an electric actuator base, frame and body parts of the Horus hover bike, two virtual reality headsets, a computer and a custom-built machine learning software.

Data collected during each session will be analyzed by a post-processing software to determine consumers’ level of interest based on their experience on the simulator. Eye tracking technology will be used to highlight favourite features. This data will enable development teams to improve products or concepts during the ideation phase of product development.

The first step of the project consists in creating a functional prototype of the AeroStraße and adapt to fly in a virtual reality based on existing cities (Ex : Tokyo, New-York, Paris, Montreal). 3D models and scenes will be adapted for this experience. When the prototype is ready, a scientific experiment will be organized using qualified participants. For more information about this project please contact Imaginactive.


I would like to thank Martin Rico for creating the images of the AeroStraße project. Martin lives near Buenos Aires, Argentina. He studied Design at the University of Buenos Aires and now works as a Freelance Industrial Designer. Martin also designed the Aerozon concept for Imaginactive and the Oroscope.